Marketing Manager

Job Description

Position:    Marketing Manager

 JOB PURPOSE:

 To position our client as a scalable premium online and mobile portal & product directory with a

social B2B platform approach.

KEY ACCOUNTABILITIES / RESULTS AREAS:

 Marketing & Brand Management

– Assume overall responsibility on all marketing functions for our client with strong emphasis on

operational management of digital assets and communication channels aimed.

– Supervise and lead global positioning of the product with a strong focus on territories in which our client’s Group organizes and sells Build & Interiors exhibitions.

– Work in coordination with both internal and external audiences/channels to communicate and extend

the value proposition of the product by establishing a marketing communication and promotion

strategy for the product

– Take part in decision-making processes by incorporating marketing best processes with quantitative

and analytical assessments

– Assist Head of department in laying out the geographical expansion strategy and implement a

flexible tactical approach in reaching out to the Group’s existing clientele and prospect customers

– Prepare and continuously monitor marketing & advertising budget

– Act as a liaison between the company and the digital agency

– Maintain 60% Product/Company Information, %20 Curated Content 20% User-generated Content

mix

– Focus on growing and retaining the registered user base. Implement and execute a digital

engagement strategy to increase listed companies’ ROI

Agency Management

– Coordinate digital marketing/social media strategy management and implementation

– Supervise media and marketing material production processes in coordination with Content and

Account Management teams

– Monitor agency spending against services to be received